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Benefits of Digital Marketing In South Sudan – South Tech Solutions

Benefits of Digital Marketing in South Sudan, South Tech Solutions believes small businesses get started, their focus is often on how to get the first customers through the door. They may rely on traditional forms of advertising, such as print ads, coupon mailers or even outdoor advertising. Businesses may believe that since they offer a good product or service, it’s just a matter of time until customers find their way to them.

While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the global marketplace of prospects online and benefit from converging their traditional and digital marketing. No small business, no matter how new, should overlook digital channels as a way to generate leads and convert interest into customers.

Let’s look at the benefits of digital marketing and the ways online platforms can be used to help grow your business. 

South Tech Digital Marketing

Benefits of Digital Marketing in South Sudan

The potential customers you can find online is a much larger group than you’ll ever be able to attract only locally. Using digital marketing techniques, you can reach a global audience in a way that’s cost-effective, scalable and measurable.

Some of the key benefits of digital marketing include:

  • The ability to interact with your prospects and learn exactly what they are looking for i.e. get to know your customers better!
  • The ability to reach out to anyone and anywhere as there are no geographical boundaries with digital 
  • Target the right audience at the right time – personalization is simpler with digital marketing
  • Communicate with your prospects at every stage of the buying process
  • Save money and reach more customers for less 
  • Get to know your audience and drive engagement to create brand loyalty. Get some inspiration from the power of customer loyalty schemes. 
  • Track and monitor responses to your marketing efforts easily and instantly 

Getting started on digital marketing for small businesses

With endless opportunities, digital marketing can seem intimidating if you’ve never used it for a business before. There are a variety of platforms and digital marketing terms that may make it seem like a bigger project than it is.  

Small businesses can believe they don’t have the time or money to compete online. As a result, many prefer to take things slowly and stick with one or two forms of traditional advertising, assuming that their business will evolve as time passes.

The fact is the marketplace is competitive and while word of mouth and customer recommendations can help drive traffic, customers will struggle to find your business unless you show up in the places they spend time. After all, 4.6 billion people use the internet for many reasons. That’s 60% global internet penetration according to Digital 2021: Global Overview Report.

So delaying building a presence online is not an effective approach. The best way to ensure success is to promote your business on a global scale and use targeting to attract customers that are interested in your service or product. 

Realize Your Customers Are Online

When someone is interested in your business, whether it’s in your niche or they are curious about your brand, the first thing they will do is research online and see what they can find out about you. 

In today’s digital age, customers expect to find a website and social media presence. They may be looking for reviews so they can learn what other people are saying about your company and whether it is a good place to do business. For local businesses, 87% of consumers read online reviews – a growth of 6% from 2019 to 2020.

So if a potential customer can’t find you online, they may conclude that your business doesn’t appear to be legitimate. There is a very good chance that a lot of these prospects may decide not to take your business seriously and they will quickly head somewhere else.

Tip: Find out 10 Ways Small Businesses Can Improve Their Social Media Presence. 

Find Out What Your Competitors Are Doing Online

For your business to be successful, you need to pay attention to what your competitors are doing and learn from it. Don’t think of your competitors as someone to beat, but as people who have something to teach you.

When you look at what your competitors are doing online, you will get some idea of what is and isn’t working. Most likely, whatever type of business you are in, your competitors have established a web presence. What kind of content do they use, is there a blog, or do they promote visual content such as videos? 

How do they communicate their brand and what makes them unique? How well do they engage with the audience? Can you do better? 

A great way to find out what your competitors are doing is to conduct research. Find out what platforms they use, do they focus on keywords, are there influencers they use to drive traffic? Luckily there are some great online tools that can help you do this:

  • Semrush – great for keyword ranking and keyword traffic
  • Ahrefs – useful for discovering competitors’ most linked content
  • Moz – another platform for keyword ranking
  • BuzzSumo – track popular content types and influencers
  • Google Alerts – a tool for tracking mentions of any competitor your choose to track
  • Ontolo – a great tool for backlinks and content marketing

More Tools to guide you Benefits of Digital Marketing in South Sudan.

Be Accessible to Your Customers

As we already discussed, your business needs to be present where your customers and that’s online. Whatever product or service a person looks for, they will most likely start their search with Google. If you have no online presence, then you won’t be found, and you can’t compete.

If you have an online presence but your competitors are easier to find as they rank higher in search, you still might not be found. Along with creating a website, learning what Search Engine Optimization (SEO) is and why it’s important will help you outrank competitors by being the first name that a prospect finds on a Google search.

Keywords are crucial in making this happen so make sure you understand the best keywords (long-tail and short-tail) for your business. Use this simple info graphic to guide you through the five steps of keyword research. 

You should also include simple questions prospects may want quick answers to, such as where you are located, your opening hours, and details of your product or service. By looking at your website and competitors’ websites side by side, your prospects should be able to compare hours, prices, special offers and more to make the best decision for them.

We’ve developed this handy guide to SEO for small businesses if you need help getting started. 

Let Customers Come to You

Think of digital marketing as a way to make yourself accessible to the people you’re trying to target. The reach of your business can reach well beyond your locality and scalability becomes a reality. 

Through a web presence, your business is open for business even when you’re not! You can create an environment where your customers can contact you day or night.

This means that customers and prospects can send you emails with questions, make purchases and browse your inventory in a few simple clicks. In addition, potential customers who have no way of physically coming to you can still do business with you through an e-commerce function or simply by using social media. 

Get to Know Your Target Audience

The beauty of digital marketing is that it allows you to engage with prospects. You can get to know them and their pain points to provide a solution. On social media or through a blog you can start a conversation or run a survey to gain insights. Pay attention to any comments or survey responses.

By interacting with people online, you can start to get to know what they’re looking for. What are their pain points of issues? What keeps them up at night? Use this information to offer solutions through your product or service. Using digital marketing helps you take the guessing out of who your customers are so you can personalize communications and refine targeting. 

By doing this, you will build a relationship with your customers. You become much more than a business, you become a trusted partner. Remember, people are also more likely to buy from businesses that they have already bought from and had a good experience with.

Do more marketing for less money!

Few forms of advertising are as cost-effective as digital marketing. Small businesses and start-ups are always trying to achieve as much as possible through their marketing on a budget. 

Advertising online can stretch your budget further and will allow you to refine your target audience. Social media is particularly good for this as it enables you to set a daily budget for a discrete audience that has an interest in your brand or ethos. Most importantly, it allows your business to exclude the people that would never buy from you – saving you time and money!

The key with advertising on social media is to select the platform that will work best for you and your brand. Don’t pick TikTok just because it’s trending or advertise on LinkedIn when you’re not trying to generate B2B interest. Research social channels, check out a guide on social media demographics to find one that matches what you’re looking for and run some simple tests to see what messaging and content works. Get to know More about Benefits of Digital Marketing in South Sudan

9 ways South Tech Solutions IT managed Services can help your small business grow:

South Tech solutions IT managed services is becoming more and more popular as small businesses work to save time, money, and resources.

When you have a managed IT provider on speed dial, you will never need to spend your valuable time and resources learning about the latest technology trends or managing in-house tech experts.

Instead, you’ll benefit from having an experienced third party who is dedicated and has the ability to manage the technology needs of your small business. 

What are managed IT services?

Managed services allow organizations to reduce in-house teams’ workload, or fill vacant positions left by existing skills.

South Tech Solutions  IT managed Services include on-premise technical support and private cloud storage. South Tech Solutions IT managed Services can eliminate overhead, increase IT efficiency and increase uptime management.

9 ways South Tech Solutions IT managed Services can help your small business grow:

1. Your business will gain a competitive edge

The vast majority of SMEs currently use a managed IT provider. 73% of Small and Mid-Cap business executives believe emerging technologies pose the best chance for innovative thinking, profitability, and competitive advantage.

Managed services help businesses stand up to their biggest rivals by improving business functions, managing IT tasks, and even assisting with complex projects that can often be time-consuming for internal staff.

The new digital era leveled out the playing field and allowed small corporations to compete between the giants of their industries.

2. Less stress, less risk

MSPs will provide a technology roadmap aimed to assist you in finding solutions to your IT support requirements. Your mind is probably already overwhelmed with the sheer amount of technical work to scale up your business day-in and day-out.

IT providers can easily adapt and manage a complex backlog to help minimize lost revenue and minimize downtime while creating security policies. Outsourced IT teams can also inspect your current IT systems for any vulnerabilities and identify risks.

3. Save on the most important resource out there – Your time

Outsourcing your IT department to a specialized group can save you time so your team can focus on core targets. IT providers offer solutions without waiting periods, whenever you want.

A service level agreement will often include a set time period in which an issue should be resolved in order to make sure the needs of your business are met.

In addition, an IT team will generally offer remote support to help you spend less time waiting for IT support and more time focusing on your day-to-day tasks and business goals!

Managed IT provider save time

4. Decreased operational costs

Managed services will manage your company’s IT infrastructure as part of your service agreement, meaning that you only pay for what you need as opposed to paying salary for in-house IT employees.

Providers will usually know the best pricing for software and hardware. Some may even have vendor contracts with popular technology companies so that they can offer the best technology at an affordable price.

5. Reduced risk to data integrity, loss, and theft

Managed services providers also help to reduce the risk of data integrity, loss, and theft. One managed IT service is managed backup and data recovery.

This managed IT service provides a complete backup and quick recovery of data in the event that your system needs to be restored or if your computer needs to be replaced.

IT services like disaster recovery can also help minimize the risk of loss and theft with disaster recovery as a managed IT service.

An IT MSP can also assist with cyber security by providing managed anti-virus protection. The anti-virus service can be managed on a per device basis, on an enterprise-wide basis, or on a schedule.

6. Increased uptime (and less downtime)

Having an ISP increases your uptime because IT professionals will monitor your computer and fix any errors or virus issues so that your computer is up and running.

Another beneficial aspect of having an MSP is that when you sign an agreement, they will often set a length of time that a ticket should be responded to or resolved.

7. Improved Network Scalability

MSPs will improve the scalability of your network. They can help with things like storage upgrades, cloud storage, and upgrading network equipment to grow with your company.

Some will even monitor your equipment and licenses and inform you of when you are reaching your limit. This allows you to take a  proactive approach and find a scalability solution that best benefits your business.

8. Better Hardware for your company

Having an MSP can also mean having new hardware available for your business. They may have a contract with manufacturers to get better prices on equipment or they could even provide you with their own resources so that you don’t need to purchase anything extra.

hardware scalability

9. Compliance

Compliance with industry standards and regulations is one of the many benefits an MSP can provide for your company. Providers can help companies to stay in compliance with industry standards by monitoring and adjusting the settings on their equipment.

Common IT Mistakes That You Need to Avoid

South Tech Solutions expect Business owners to do a lot when it comes to technology. Everything from computers and smartphones to broadband connections and software solutions are taken for granted when they work, and vilified when they don’t.

As someone who’s provided business IT support for many years, I’ve witnessed this firsthand on countless occasions. I’m not seeking sympathy, but it’s pretty thankless work! IT systems often have many layers of interconnection and complexity that the average user has no interest in learning about.

With that in mind, this article explains ten things many new businesses do that make things far more difficult than they need to be—both for themselves and for the people tasked with supporting their tech.

When it comes to computers, it’s often the case that businesses can get away with certain shortcuts—for a while. As I often say to clients, “It won’t go wrong until it does.” But there are various things you can do to minimize the chance of disruptive system failures and data breaches.South Tech Solutions

1. Choosing equipment purely based on cost

In my first few years in business, I spent a lot of time researching “cheap” laptops for startups. I have far less patience for this false economy nowadays.

Obviously, many new businesses are bootstrapped and operating on a shoestring. But going out looking for mission-critical equipment with “cheapest” as a priority is shortsighted and unwise, and one of the most common technology mistakes new businesses make.

The cheapest equipment out there isn’t designed for business use. It doesn’t come with suitable warranties or support provisions, and it’s rarely made with ergonomics or build quality at the top of the list. The old adage of “Buy cheap, buy twice” is very relevant here.

Small business personnel spend thousands of hours in front of computers. For many, a computer is the tool of the trade; it is the one thing to not skimp on. There are leases and credit deals available on IT equipment if your budget is tight.

Companies will do everyone a favor—especially themselves—if they buy computers that are properly suited to regular heavy business use. south Sudan common IT Mistakes

2. Assuming data loss won’t happen to them

Trying to make people realize the importance of backups is a frustrating endeavor. However, there’s one demographic that always prioritizes backups: the people who’ve actually experienced a significant data loss incident and had to deal with the fallout.

Ensuring against data loss isn’t something you can place entirely in the hands of the IT team.  Furthermore, there may be a manual task to complete, from kicking off a regular backup to plugging in or swapping a drive over in the office. South Sudan common IT Mistakes

3. Allowing unrestricted BYOD (bring your own device).

Another of the most common technology mistakes that companies make is allowing staff to use their own laptops and devices on the office network with no controls in place. This is particularly common in “young” startups, where everybody is reasonably tech savvy.south Sudan common IT Mistakes

To be clear, plenty of big companies allow, but they do so with rules and restrictions.